Monday, January 4, 2016

Craft Show Report

I went to a variety of craft shows this fall. Some were local, some were professionally organized.  Some were a hit, others, not so much. There is a local organizer that I will never work with again. I lost money on her show. All of the other shows were run by groups and those were better. I made a profit on every other show.

What have I learned?
  • Elegant, tasteful, classy stuff doesn't sell very well.
  • Humor sells.
  • Pet themed things will sell. Like for dog or cat owners.
  • A full display sells better than an artfully scattered layout.
  • Eye level. Adult eye level. 
  • Everyone assumes that you take credit cards, but a sign doesn't hurt.
  • Free stuff for the vendors, like coffee during set up time, does NOT ensure a good show. 
  • Do not plan on having assistance to set up. 
  • Take snacks and beverages, but don't make a big deal out of it. 
  • Start with a larger amount of change. Including coins. 
  • Breath mints or coffee breath? Not a difficult choice.
Are craft shows worth it? Sometimes. The shows that cost more to buy a booth space can be worth the fee. 

In the end, I made a reasonable profit. I was able to pay some bills and purchase hardware on my wish list for the business. I'll call it a win. 



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